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Customer Loyalty Expert & Consultant


Service Matters Blog

Not All “Thanks” are Meaningful


Heading into the seasons of giving, giving thanks and receiving is a great time to reflect on the importance of being sincere. It occurs to me that often as a customer I say “thanks” when the service provider does not. However, putting that issue aside, think about how “thank you” is typically expressed–with no feeling, no intent to really express appreciation and quite frankly, in a  thankless manner. It has become hollow–a meaningless social ritual.

What would happen if people actually expressed appreciation with meaning? It seems like a real human connection would take place. Imagine if the words “thank you” were hurled your way with vigor and luscious meaning. My guess is that you would be struck with an  understanding of the value you brought to the business or person you just interacted with.

And that would be something to be thankful about.